Show the rendering
An attachment is not a post. The client sees neither the "see more" cut-off, nor the image cropping, nor the mobile rendering. They approve blind, and discover the published result.
Email is free and everyone has it. That is also why your approvals take six days. Here is what email cannot do, and what a link does.
The same post, the same client, the same word to change. Watch what you get back.
Typical scenario, not a statistic: this shows the mechanism. Yours will show up in your dashboard, from the first link.
Get my six days backAn attachment is not a post. The client sees neither the "see more" cut-off, nor the image cropping, nor the mobile rendering. They approve blind, and discover the published result.
post_v2_FINAL.docx, post_v2_FINAL(2).docx. Which one does the client's "yes yes" refer to? Nobody knows. A link is one version — the one they saw, with its number.
An email gets lost, deleted, contradicted. An approval that is dated, signed with a first name, attached to the version and filed with the invoice: “I never approved that” ends before it starts.
Your third follow-up is your client relationship wearing thin. A link follows up once, automatically, politely, and you write nothing.
An email with three attachments waits for the office. A link opens on the phone, is approved in one gesture, between two meetings.
A forwarded email is a draft going around. A link expires, can be revoked, can be password-protected, and is never indexed.
It is the objection we hear most. Two answers. First: they already click links all day; yours carries your logo and asks for one gesture. Second: they have nothing to install, no account to create, and we ask for their first name after they approve, never before. If they really will not, you keep the email: Pinpost gives you the content ready to send, and the approval PDF for the rest.